About us

From Zailie is a heartfelt celebration of women, their strength, softness, power, and beauty.

Each feminine piece is thoughtfully designed to suit every body, honour the journey to motherhood, and support you through pregnancy, breastfeeding and beyond.
Alongside our clothing, we offer grief-supporting books and keepsake stationery, created to gently hold space for love, loss, and remembrance. These pieces are made to honour the stories we carry, even the ones the world cannot see.

Rooted in love and intention, our brand remains gentle on the planet, crafted only with sustainable fabrics and brought to life by an ethical manufacturer who shares our values of care and consciousness.

About Our Founder, Estelle

Founded in 2022 in Brisbane by Estelle, the French mama of four wild souls, From Zailie was born in honour of Zailie, Estelle's precious twin daughter, who was returned to the stars at 31 weeks gestation on the 12th of May 2022. In the heart of FZ lives the mission of bringing Zailie's story to life, reminding women of their power and femininity with ethically made, effortless designs.

As you wear the brand, know that each piece of clothing has been created with so much love and passion and with the greatest of purpose. The love for my baby girl, from me to you. From Zailie is about celebrating women’s strength, power and beauty. Each feminine style has been exclusively designed to include every body, in small quantities and keeping in mind the journey to motherhood and breastfeeding. Our pieces have been made with so much love and are a direct hug from us.

We are not only a label, we are a community; we support families though any kind of loss; Stillbirth, infant and child loss, miscarriage, loss of yourself post partum, child illness, infertility, IVF journey, post natal depression etc. by donating a share of our profit to various charities.

This is why each purchase is so very important to us, this is our way to make a difference, together, as a community. Thank you from the bottom of my heart for being here. It is going to be an amazing journey!

Ethically Made

We aim to always find ways to be sustainable and kind to mother earth. From our fabrics, manufacture, printables to our composable shipping bags.

We work with a manufacture where employees are paid fairly and equally, helped with housing and have access to great working conditions.

Our story

From Zailie is a brand created in honour of our angel Zailie, offering a collection of timeless, feminine pieces and keepsakes, each one wrapped in meaning and made with love.

Designed by me, Estelle, every garment is thoughtfully crafted in collaboration with beautiful creatives who share our heart. Inspired by the sea, slow living, and soft Mediterranean tones, our clothing is made to honour your journey, through motherhood, womanhood, and every season in between.

Alongside our garments, From Zailie offers a tender range of grief-supporting books and keepsake stationery, created to gently hold space for families navigating love, loss, and remembrance.

I truly hope you feel something special when you wear your piece or hold something from our collection. Like you, it’s one of a kind.

With all my love,
Estelle x

Zailie's Charities

Behind our brand is a bigger mission. It is important for us here at From Zailie to give back to the wider community and help other families who may have gone through a loss.